Resources Library by ANA

New research on the out-of-home audience in the United States and Europe

During the fall of 1992 the Network Television Association (NTA)  an organization that was created by the three major U.S. television networks (ABC, CBS, and NBC) to promote awareness of the networks and serve as a research resource --...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Julian Pounds, Horst Stipp

May 1, 1994

Out-of-home television viewing

The Network Television Association's study on Out-of-Home viewing is the most comprehensive effort ever to measure total television viewing, including that done outside the home, for a variety of venues (including ABC, CBS, NBC, Fox, basic and pay...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Marcella Rosen

May 1, 1994

Participants say the darndest things

Media researchers often focus on the need for precise methodological conclusions from large-scale experimental research. In Arbitron's experience, however, many innovations have their roots in a very simple exercise—listening to comments by...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Thomas W. White, James D. Peacock

Company: Nielsen

May 1, 1994

Strategies for optimal use of research

The philosophical underpinnings of Nickelodeon's approach to research can be summed up in three words: Listen to kids. As much as possible, we try to let kids run Nickelodeon for us. Our entire business revolves around understanding them and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Karen Flischel

Company: Viacom International Media Networks

May 1, 1994

Consumer target groups and their viewing behaviour

Due to the improvements in the ways of penetration (via cable and satellite) and the ongoing increase in TV stations (full scale programmes and field programmes) it is made sure that most of the viewers in Germany have the opportunity to compile...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Stephan Klebe

May 1, 1994

Measuring what is being watched

The last ten years have seen the widespread introduction of Peoplemeters as the standard method of measurement of TV audiences through large parts of the world. This process is continuing; Peoplemeters are now appearing in the countries of Eastern...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Michael A. Kirkham, Peter Wilcox

Company: KANTAR TNS Malaysia

May 1, 1994

The seductiveness and reality of new technologies for the next generation of electronic media

As communication technologies hurtle down the information highway, audience researchers increasingly adopt technology-based measurement. The lure of technology solutions seduces us from traditional paper diaries, from household tuning meters, from...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Ronald S. Kolessar, Roberta M. McConochie

Company: Nielsen

May 1, 1994

The USS6 billion question: What will viewers view in 2001?

This paper takes as its starting point the profusion of channel choices that are being bandied about in the media, and asks whether there will be any real change in the way that viewers view in the next few years. Beyond the seven year marker, there...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: John Kaye

May 1, 1994

Understanding and using likeability

This paper presents the results flowing from a large database (100 television commercials) developed over a 10 year period. The database measures the in-market awareness and likeability of all television commercials in South Africa, within two to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Erik Du Plessis

May 1, 1994